The campaign promoting Stoptober launches today with TV and outdoor ads featuring real-life quitters. These ads will be backed by digital executions and literature placed in pharmacies.

How successful was the Stoptober campaign?

The first Stoptober campaign in 2012 increased the odds of making a quit attempt in October by 80%, resulting in 350,000 quit attempts (Brown et al. 2014). ... An evaluation of the 2018 Stoptober campaign showed that the campaign generated quit attempts among 19% of all smokers and recent ex-smokers.

Was Stoptober successful?

The success of the challenge is in the numbers. Since starting in 2012, Stoptober has encouraged over 1 million quit attempts. And, in the first Stoptober campaign alone, over eight thousand people stopped smoking permanently. So join in this October and become one of the thousands who have quit through Stoptober.

Is Stoptober a campaign?

Stoptober is a major annual event to encourage smokers to quit for 28 days in October, with the aim of stopping smoking permanently. These documents measure the impact of Stoptober in each year of the campaign's operation. Added 'Stoptober 2020 campaign evaluation'. Added 2019 campaign evaluation.

How effective and cost effective was the national mass media smoking cessation campaign Stoptober '?

Cost effectiveness. From the effectiveness analysis, the overall estimate of additional past-month quitting attributed to Stoptober was calculated to be 4.15% (95%CI = 0.94–7.37).

Stoptober 2020

How many people have quit smoking from stoptober?

Year-on-year comparisons show that 25% of smokers reported making a quit attempt as a result of the 2019 Stoptober campaign (19% in 2018).

How long has stoptober been going?

Stoptober launched in 2012 and over the past decade has resulted in more than two million smokers in England kicking the habit.

Who runs Stoptober?

Stoptober is a campaign that Public Health England runs for 28 days every October to encourage Britain to stop smoking.

Why is Stoptober 28 days?

Stoptober is a Public Health England campaign that challenges smokers to give up cigarettes for 28 days during the month of October. The premise is that after abstaining for this period of time, individuals are five times more likely to quit smoking permanently.

Who runs the Stoptober campaign?

Public Health England is promoting its annual Stoptober smoking-cessation drive with a campaign by M&C Saatchi.

What is the success rate of quitting smoking?

In 2015, nearly 70 percent of current adult smokers in the United States said they wanted to quit. In 2018, about 55 percent of adult smokers had made a quit attempt in the past year, but only about 8 percent were successful in quitting for 6-12 months.

When did the stoptober campaign start?

When Did Stoptober Start

The first Stoptober campaign launched in 2012 and was an outstanding success with the power of social media very much being involved in the popularity for the event.

Is stoptober free?

Download the free NHS Quit Smoking app

Stoptober is a 28-day stop smoking challenge. The app allows you to: track your progress. see how much you're saving.

How many cancers are linked to smoking?

Forty percent of cancers diagnosed in the U.S. may have a link to tobacco use, according to this month's Vital Signs Report. Tobacco use is the leading preventable cause of cancer and cancer deaths.

How much does smoking cost the NHS?

The cost of smoking to the UK Government is approximately £12.6 billion a year, made up of £1.4 billion spent on social care for smoking related care needs, £2.5 billion spent on NHS services and £8.6 billion of lost productivity in businesses*.

Why is stoptober in October?

Stoptober, organised by the NHS, aims to get people to stop smoking during the month of October and beyond. The thinking behind the campaign is that evidence shows that if a smoker can quit for 28 days, they are five times more likely to quit for good. ... Use stop smoking aids.

How many people smoke in the UK?

Between 2016 and 2018, 77,600 deaths were attributable to smoking per year in England. Estimates from the governments of the devolved countries suggest that smoking is responsible for over 5,000 deaths each year in Wales, 10,000 deaths each year in Scotland and 2,300 deaths each year in Northern Ireland.

How can we stop smoking?

1. Think positive. ...
2. Make a plan to quit smoking. ...
3. Consider your diet. ...
4. Change your drink. ...
5. Identify when you crave cigarettes. ...
6. Get some stop smoking support. ...
7. Get moving. ...
8. Make non-smoking friends.

Why is breathing worse after quitting smoking?

Yes it takes a few months for breathing to get better and many people feel a little worse the first month or two. This is primarily because you are starting to clear a lot of gunk from your lungs also the nicotine withdrawal is probably making you a little more sensitive to your body.

How many cigarettes a day is heavy smoking?

Background: Heavy smokers (those who smoke greater than or equal to 25 or more cigarettes a day) are a subgroup who place themselves and others at risk for harmful health consequences and also are those least likely to achieve cessation.

What happens if you smoke for 5 years?

After 5–15 years: The risk of mouth, throat, esophagus, and bladder cancer is reduced by half. After 10 years: The risk of lung cancer and bladder cancer is half that of someone who currently smokes. After 15 years: The risk of heart disease is similar to that of someone who never smoked.

Can your lungs heal from smoking?

After quitting smoking, your lungs begin to slowly heal and regenerate. The speed at which they heal all depends on how long you smoked and how much damage is present. Smoking causes two different kinds of permanent damage to your lungs: Emphysema.

How long does it take for your lungs to heal from vaping?

After two weeks: your circulation and lung function begin to improve. After one to nine months: clear and deeper breathing gradually returns; you have less coughing and shortness of breath; you regain the ability to cough productively instead of hacking, which cleans your lungs and reduce your risk of infection.

What happens to your skin when you quit smoking?

Quitting smoking can improve your appearance. As blood flow gets better, your skin receives more oxygen and nutrients. This can help you develop a healthier complexion. If you stay tobacco-free, the stains on your fingers and nails will disappear.

What age is best to quit smoking?

Quitting smoking before age 40 reduces the risk of death associated with continued smoking by 90 percent. Quitting before age 30 avoids more than 97 percent of the risk of death associated with continued smoking. Among smokers who quit at age 65, men gained 1.4 to 2 years of life and women gained 2.7 to 3.4 years.